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New iMac - Much of a Muchness
Aug. 31st, 2004 02:02 pmThe new iMac is pretty in that prissy optic white Mac way that seems to cover their "low" end. Although my experience with very white plastic appliances is that they tend to look pretty shoddy rather quickly. If I were to consign my (imaginary) money into a Mac at that price point I'd take the performance hit and buy the 14" iBook.
The whiteness of it all continues to bug me. It's not that it doesn't look neat and stylish. It's just that I know how I live and owning a white computer does not agree. The whole popular design world is all light, airy and ethereal these days. From glass and steel construction to white or aluminium high end electrionics. It's all really becoming much of a muchness, as these things are prone to become.
Unfortunate is the fact that Apple isn't really leading aesthetically anymore. They have a meticulously unified brand but the kind of risk taking that created the Bondi Blue iMac, well, they don't have to do that anymore. That kind of courageous design as executed by a big company is rare. And wether or not the company really was in dire straits at the time isn't at issue. It's obvious from their actions that Apple doesn't care to operate in high design anymore. They're operating for their own interests entirely now and thusly creating design that is increasingly more banal than I've come to expect from them.
The whiteness of it all continues to bug me. It's not that it doesn't look neat and stylish. It's just that I know how I live and owning a white computer does not agree. The whole popular design world is all light, airy and ethereal these days. From glass and steel construction to white or aluminium high end electrionics. It's all really becoming much of a muchness, as these things are prone to become.
Unfortunate is the fact that Apple isn't really leading aesthetically anymore. They have a meticulously unified brand but the kind of risk taking that created the Bondi Blue iMac, well, they don't have to do that anymore. That kind of courageous design as executed by a big company is rare. And wether or not the company really was in dire straits at the time isn't at issue. It's obvious from their actions that Apple doesn't care to operate in high design anymore. They're operating for their own interests entirely now and thusly creating design that is increasingly more banal than I've come to expect from them.
